Its Chinese New Year's Eve, had a little stroll through town, not much action (as usual) besides the last minute rush for new clothes. Really wanted the new season Boss shirts, but looking at the price tag, think i'll pass thank you. My white Lacoste will suffice for those customary relative visits.
I was passing by the Heeren shopping mall in the late morning when i saw the i-shop staff putting up these cute iPod nano magnets all over the apple-sponsored bus-stop. I was thinking it's a cool thing to do. Instant advertising flyer without the irritating teen "pushing" foreign objects into your hands. DIY/help yourself style...i like. 4 hours later, as i walk by the bus-stop to pick up the car, only about 50% of the white nano's were left (mostly in the taller regions where the kids can't reach), there were still tons of blacks around. Lots of curious stares as i plucked the magnets off one by one. Who cares?! Sometimes, Singaporeans are just too law-abiding anyways. I must have cleared like 20 pieces before the kids around me wised up and snatched them as well. Heh heh, monkey see, monkey do.
I'm not very experienced in shoe reviews, but if theres one thing i learnt from reading other reviews is: "2 thumbs up!"
This made in Japan road racer is well-thought out. The curve-fit suits Asians to a T, much like the Asics wave-runners. Ultra lightweight and responsive, the outsole uses high-tech materials to replace the usual thick foam/air/wave and other thingamajig. Its called Revex, but the only thing a runner needs to know is that it gives the cushioning you need without sacrificing weight and looks. And it definitely looks speedy. Wore it for a couple of days to let the shoe get used to my feet (seriously, footwear is a form of interaction to me), before i break them out for a good work-out run in the next couple of weeks. Trust me, get them while you can before you see them on the runner who just overtook you.
speaking of which, some images of new NB's courtesy of sneaks4freak Harry
I did a thesis on evolution of fluid-on-fluid movement a couple of years back in uni, using split second photography but nothing beats the guys at MIT fo' sure:
check them out
S/S 06 looks great...
Junya Watanabe CDG
stuff i'm loving
CDG x Lacoste
Alexander McQueen x Puma
Addict polo via Flatspot UK
Stella for Maria(s)
Stella McCartney for Maria Kirelinko and Maria Sharapova
Stussy 06 new tees
Thats all for now...wishing all a Happy Lunar New Year, best of health and wealth to y'all!
Sunday, January 22, 2006
Managed to squeeze in a little time to pop by the local installation by Nike SG: [w]air.
The concept is to seat the showcase of Nike's latest innovation in a temporarily rented 3-storey shophouse just off the popular clubbing district of Mohamed Sultan Rd. The move captures the niche that sneaker game has evolved into: upmarket, sophisticated and personalized.
The front entrance, with the trademark simplistic touch ala NikeID.
The sense of evolution is key to Nike's launch of the Air Max 360, which celebrates and pays tribute to 3 decades of Nike Air. A huge mural tells the story of the important incarnations of the Air Max: AM1, AM180, AM93, AM95, AM97, AM03.
A fitting complement is the wall of television sets displaying the popular models of the various Air Max over the years, with their ads interspersed in between. A very MTV-like touch to the way sneaker-collecting has exploded through the 80s and 90s like the teen-empowered tv-channel. Models from the OG colorways to collaborations like the AM90 snakeskin, Urawa Reds, Atmos 95, Safari's, Kid-Robot, to the new Nom de Guerre and Opium editions were shown to mouth-watering effect.
Up the stairs to 2nd floor, i'm greeted by the now infamous "air bubble" floor, albeit a smaller version than the tokyo one. Here was where the visitor is able to do their pre-orders for the new Air Max 360, and view the new shoe upclose.
more like "sit" on air =)
A quick view from 2nd floor before heading to the final level
where Nike's new direction in personalization and technology is presented by the Nike ID experience. Word is that it will soon be available to SG and elsewhere in Asia-Pac, save up. View of the ID room, with Id packs serving as back-drop
and the tool of trade:
Overall, a nice preview and concept visually well-executed as expected of the brand. Though i did feel that there needed to be more substance in the form of physical products to pique the casual visitor. But then again, i'm a sneaker-lover, i'm biased anyway, ha.
I won't do the usual surge of pictures of the Air360 and the long list of limited editions coming out this weekend and the coming weeks. Instead, here's a little sequence from the nike [w]air promo flyer: The Evolving Revolution